Atlas Porcelain It is born from a dream.

When Atlas Revestimento celebrated its 50th anniversary, mature and consolidated, Geraldo Ricciardi's entrepreneurial spirit was rekindled, giving rise to the dream of a new business: the manufacture of tableware porcelain. Always driven by curiosity, he began researching the market and production processes in this segment. Thus, five years ago, the implementation of a new factory began, marking the start of a new chapter for the Atlas group: the production of high-quality, durable white tableware porcelain for the HoReCa sector.

Geraldo's dream stemmed from the conviction that porcelain could transcend its utilitarian function, becoming part of people's lifestyles and the stage where gastronomic creations take shape, expression, and prominence. Guided by a balance between tradition and innovation, and inspired by decades of ceramic knowledge, this dream gave rise to Atlas Porcelana, a brand built with passion, aesthetic sensitivity, and deep respect for industrial craftsmanship, capable of translating quality, design, and contemporary style into each piece. Porcelain designed to accompany moments, enhance the table, welcome gatherings, and transform everyday life into memorable experiences.

We are proud to be a Brazilian company. We value our ingredients, our culture, and the wealth of references that make Brazil an inexhaustible source of inspiration. This identity is reflected in our products, our meticulous processes, and the way we relate to each other. Because valuing Brazil is not a trend. It's our essence.

Nice to meet you, we are Atlas Porcelain.

Mission

"Our mission is to transform spaces and experiences, uniting tradition, innovation, design, and sustainability in ceramic products that inspire beauty, functionality, and emotion."

Vision

"To be a benchmark in ceramic design and quality, combining technology, aesthetics, and purpose to shape inspiring environments and experiences. To be recognized as a Brazilian brand of excellence that translates into each piece the balance between tradition, innovation, passion, and lifestyle."

Values

  • Honoring Commitments
  • Quality
  • Customer Focus
  • Professional Attitude
  • Innovation
  • Humility
  • Passion
  • Valuing Human Talent
  • Social Responsibility
Value proposition

“We are a new force in the tableware porcelain market, guided by the essence of Brazil: diverse, vibrant, and resilient. We develop products that combine high quality, durability, and innovative design, inspired by the richness of our biomes and the culture of gathering around the table. We operate with energy, agility, and close relationships with our clients, delivering reliable solutions and building solid partnerships that value what is made here.”

Manifest

Brazil is strength.

It's a material that withstands time and transcends generations.

It's nature that transforms.

From the biomes to the table that brings us together, a genuinely Brazilian strength is born, made of origin, encounters, and the people who build it every day.

It's at the table that everything gains meaning:

where time slows down and encounters become memories.

At Atlas Porcelana, every detail carries this origin, with rigorous quality in every process, valuing the partnerships we've forged and recognizing those who give shape to it all: our employees.

Form, texture, and surface exist for more than just serving: to welcome, gather, and mark moments.

We create pieces that withstand use and remain in moments.

Because valuing Brazil is not a trend. It's essence.

Atlas Porcelana. Make room for the new.